Tahmina Akter Rainy, Debashish Goswami. MECHANISMS BY WHICH AI-ENABLED CRM SYSTEMS INFLUENCE CUSTOMER RETENTION AND OVERALL BUSINESS PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW OF EMPIRICAL FINDINGS. ASRC Procedia: Global Perspectives in Science and Scholarship [Internet]. 2025 Apr. 29 [cited 2025 Jun. 16];1(01):142-65. Available from: https://global.asrcconference.com/index.php/asrc/article/view/9