TAHMINA AKTER RAINY; DEBASHISH GOSWAMI. MECHANISMS BY WHICH AI-ENABLED CRM SYSTEMS INFLUENCE CUSTOMER RETENTION AND OVERALL BUSINESS PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW OF EMPIRICAL FINDINGS. ASRC Procedia: Global Perspectives in Science and Scholarship, [S. l.], v. 1, n. 01, p. 142–165, 2025. DOI: 10.63125/zva9wb39. Disponível em: https://global.asrcconference.com/index.php/asrc/article/view/9. Acesso em: 25 aug. 2025.